Tengo una aplicación ejecutándose en mi servidor. El problema con esta aplicación es que a diario recibo casi 10-20,System.Data.SqlClient.SqlException Timeout expired. The timeout period elapsed prior to completion of the operation or the server is not responding sólo uno de mis SP. Aquí está mi SP,

            ALTER PROCEDURE [dbo].[Insertorupdatedevicecatalog] 
                            (@OS                NVARCHAR(50) 
                            ,@UniqueID          VARCHAR(500)
                            ,@Longitude         FLOAT 
                            ,@Latitude          FLOAT
                            ,@Culture           VARCHAR(10)
                            ,@Other             NVARCHAR(200)
                            ,@IPAddress         VARCHAR(50)
                            ,@NativeDeviceID    VARCHAR(50))
            AS 
            BEGIN 

                DECLARE @OldUniqueID VARCHAR(500) = '-1';
                SELECT @OldUniqueID = [UniqueID] FROM DeviceCatalog WHERE (@NativeDeviceID != '' AND [NativeDeviceID] = @NativeDeviceID);

                BEGIN TRANSACTION [Tran1]
                    BEGIN TRY
                        IF EXISTS(SELECT 1 FROM DeviceCatalog WHERE [UniqueID] = @UniqueID) 
                        BEGIN 
                            UPDATE  DeviceCatalog 
                               SET  [OS] = @OS
                                   ,[Location] = geography::STGeomFromText('POINT(' + CONVERT(VARCHAR(100 ), @Longitude) + ' ' + CONVERT(VARCHAR(100), @Latitude) + ')', 4326)
                                   ,[Culture] = @Culture
                                   ,[Other] = @Other
                                   ,[Lastmodifieddate] = Getdate()
                                   ,[IPAddress] = @IPAddress
                            WHERE   [UniqueID] = @UniqueID;
                        END
                        ELSE 
                        BEGIN
                            INSERT INTO DeviceCatalog
                                        ([OS]
                                        ,[UniqueID]
                                        ,[Location] 
                                        ,[Culture] 
                                        ,[Other]
                                        ,[IPAddress]
                                        ,[NativeDeviceID])
                                VALUES  (@OS
                                        ,@UniqueID
                                        ,geography::STGeomFromText('POINT(' + CONVERT(VARCHAR(100) ,@Longitude) + ' ' + CONVERT(VARCHAR(100), @Latitude) + ')', 4326) 
                                        ,@Culture
                                        ,@Other
                                        ,@IPAddress
                                        ,@NativeDeviceID);
                                IF(@OldUniqueID != '-1' AND @OldUniqueID != @UniqueID)
                                BEGIN
                                    EXEC DeleteOldDevice @OldUniqueID, @UniqueID;
                                END
                        END
                        COMMIT TRANSACTION [Tran1];
                    END TRY
                    BEGIN CATCH
                        ROLLBACK TRANSACTION [Tran1];
                        DECLARE @ErrorNumber nchar(5), @ErrorMessage nvarchar(2048);
                        SELECT
                            @ErrorNumber = RIGHT('00000' + ERROR_NUMBER(), 5),
                            @ErrorMessage = @ErrorNumber + ' ' + ERROR_MESSAGE();
                        RAISERROR (@ErrorMessage, 16, 1);
                    END CATCH
            END

¿Hay algún problema con este SP? ¿Por qué tengo una excepción de tiempo de espera solo en este SP? Aquí está el seguimiento de la pila,

System.Data.SqlClient.SqlException (0x80131904): Timeout expired.  The timeout period elapsed prior to completion of the operation or the server is not responding.
   at System.Data.SqlClient.SqlConnection.OnError(SqlException exception, Boolean breakConnection)
   at System.Data.SqlClient.TdsParser.ThrowExceptionAndWarning()
   at System.Data.SqlClient.TdsParser.Run(RunBehavior runBehavior, SqlCommand cmdHandler, SqlDataReader dataStream, BulkCopySimpleResultSet bulkCopyHandler, TdsParserStateObject stateObj)
   at System.Data.SqlClient.SqlCommand.FinishExecuteReader(SqlDataReader ds, RunBehavior runBehavior, String resetOptionsString)
   at System.Data.SqlClient.SqlCommand.RunExecuteReaderTds(CommandBehavior cmdBehavior, RunBehavior runBehavior, Boolean returnStream, Boolean async)
   at System.Data.SqlClient.SqlCommand.RunExecuteReader(CommandBehavior cmdBehavior, RunBehavior runBehavior, Boolean returnStream, String method, DbAsyncResult result)
   at System.Data.SqlClient.SqlCommand.InternalExecuteNonQuery(DbAsyncResult result, String methodName, Boolean sendToPipe)
   at System.Data.SqlClient.SqlCommand.ExecuteNonQuery()
   at App.Classes.DBLayer.Execute(SqlCommand command, Boolean executeNonQuery)
   at App.Helpers.SQLHelper.GetResult(List`1 parameters, Boolean storedProcedure, String commandText, ResultType type)
   at App.Helpers.SQLHelper.ExecuteNonQuery(List`1 parameters, Boolean storedProcedure, String commandText)
   at App.Services.DeviceCatalogService.InsertOrUpdateDeviceCatalog(DeviceCatalog deviceCataLog)
   at WebApplication1.Handlers.RegisterDevice.ProcessRequest(HttpContext context)
   at System.Web.HttpApplication.CallHandlerExecutionStep.System.Web.HttpApplication.IExecutionStep.Execute()
   at System.Web.HttpApplication.ExecuteStep(IExecutionStep step, Boolean& completedSynchronously)