Basic Concepts of Startup MarketingWhat is ICP?

Ok, let’s continue with our baby example.

You won’t share the same things about your baby with a friend, as you will share with your mother. Isn’t it?

Your mom gets to know the uncut and uncensored version of your baby’s daily adventures.

And your friends or colleagues will most probably get the same information but with some furnishing.

So, you have one story, different people, and respective versions.

That is precisely what ICP is.

You share your startup solution with different audiences, but you must know how and what to speak to them before that.

That is the core of ICP in marketing for your startup.

Expanded as Ideal Customer Profile represents an in-depth outline of your ideal customers.

These detailed insights help choose the right marketing tactics and strategies for the individual cohort of the target audiences.

ICP is the core of marketing for startups. It gives the first step to answering how to market your startup proactively.

This is because ICP accounts for the firmographic, environmental, and behavioral aspects of the customers.

Don’t know what it means? Don’t worry!

Read more about marketing a startup.